So just how did Amazon’s CRM take it from its humble roots as a garage-based online bookseller to unfettered digital dominance?ĭeveloping its CRM strategy has helped Amazon retain customers, and tailor its service around the individual. Its founder Jeff Bezos is on track to be the world's first ever trillionaire – although the company itself surpassed that particular milestone a year ago. In Q3 2020 alone, it reported a colossal $96.15 billion in net sales – a 37.4% increase from the same period in 2019. So what’s been the secret behind its massive success?Īmazon’s world class Customer Relationship Management (CRM) strategy, of course.Īmazon is growing every year. Amazon is an ecommerce goliath – a household name where you can buy almost anything you might want or need, and have it delivered the next day. But when it comes to sheer size, we might as well be. No, we’re not talking about the South American rainforest.
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